SEO is about attracting non-paid search traffic to your website. The idea is that a person searches the Web using Bing or Google, etc. and your site comes up in the non-paid search results. To that end, it’s important to make sure your website is easily understood by both people and machines.
People = your target market, your ideal website visitors.
Machines = search engines like Google and Bing.
It’s a problem if your website confuses people and they can’t easily find what they’re looking for. Or they can’t smoothly accomplish the tasks they want to complete (or you want them to complete).
But did you know it’s also a problem if your website confounds machines? It’s common for websites to have technical roadblocks that create problems for machines trying to understand or even find pages on your website.
Read More : SEO Makeover for 2014: A Practical Guide for Businesses
People = your target market, your ideal website visitors.
Machines = search engines like Google and Bing.
It’s a problem if your website confuses people and they can’t easily find what they’re looking for. Or they can’t smoothly accomplish the tasks they want to complete (or you want them to complete).
But did you know it’s also a problem if your website confounds machines? It’s common for websites to have technical roadblocks that create problems for machines trying to understand or even find pages on your website.
Read More : SEO Makeover for 2014: A Practical Guide for Businesses
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