Thursday 21 November 2013

Create Unique Meta Descriptions for Your Most Important Pages

If you've ever skipped over filling out a meta description tag for a web page, or gotten lazy and simply use the same meta description for every single page on the site, you aren't alone.

It's no secret that meta tags are no longer as important as they were about 10 years ago, and many people have gotten lazy about doing them. But how does that impact things with Google?

Should you have an individual meta description tag for every single webpage you create? This is the topic that Google's Distinguished Engineer Matt Cutts tackled in the latest webmaster help video.

"The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn't have duplicate meta tag descriptions," Cutts said.

Cutts also reminded us that Google does check meta description tags and will provide warnings about them in your Webmaster Tools console.

Read More : Matt Cutts: Create Unique Meta Descriptions for Your Most Important Pages

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