For website owners who have been penalized by Google for violating the webmaster guidelines, it can take months to rectify issues, get back into the index, and regain rankings. However, that isn't always the case.
Many people remember when Interflora was penalized shortly before Mothering Sunday in the UK for massive amounts of native advertising spam in various UK newspapers. They were back in the index very quickly, and that is the topic of a new webmaster help video, where Google's Distinguished Engineer Matt Cutts is asked to explain the kind of penalty that Interflora was hit with and how they managed to get back in Google's good books in just 11 days.
Cutts began by saying he doesn't like to talk about specific penalties or companies; rather, he prefers to speak in generalizations so everybody can learn and benefit. Generally this is true, as Google rarely calls out specific companies, but it does happen.
Read More : Matt Cutts: Google Penalties Get More Severe for Repeat Offenders
Many people remember when Interflora was penalized shortly before Mothering Sunday in the UK for massive amounts of native advertising spam in various UK newspapers. They were back in the index very quickly, and that is the topic of a new webmaster help video, where Google's Distinguished Engineer Matt Cutts is asked to explain the kind of penalty that Interflora was hit with and how they managed to get back in Google's good books in just 11 days.
Cutts began by saying he doesn't like to talk about specific penalties or companies; rather, he prefers to speak in generalizations so everybody can learn and benefit. Generally this is true, as Google rarely calls out specific companies, but it does happen.
Read More : Matt Cutts: Google Penalties Get More Severe for Repeat Offenders
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