In 2008, link building was queen (or king) when it came to ranking well
in search engines. Companies dumped most of their SEO budget into link
building activities designed to increase link numbers, thus ranking
higher in search engines over time. Link counts were closely measured,
anchor text was optimized, page 1 rankings were achieved and there was
much rejoicing!
What was once an effective SEO tactic that almost everyone was doing quickly backfired during the Google Penguin update in spring of 2012. Many marketers were left scratching their heads wondering if link building was still a worthwhile tactic. Some SEO firms simply abandoned link building in favor of other tactics. Rather than spending hours and hours on link requests, they began to focus on content marketing tactics to help build organic visitors. This was a positive strategy shift but a poor understanding of how link building can be used to generate results.
Read More : 7 Dead Link Building Tactics in 2014
What was once an effective SEO tactic that almost everyone was doing quickly backfired during the Google Penguin update in spring of 2012. Many marketers were left scratching their heads wondering if link building was still a worthwhile tactic. Some SEO firms simply abandoned link building in favor of other tactics. Rather than spending hours and hours on link requests, they began to focus on content marketing tactics to help build organic visitors. This was a positive strategy shift but a poor understanding of how link building can be used to generate results.
Read More : 7 Dead Link Building Tactics in 2014
No comments:
Post a Comment