Wednesday 18 December 2013

7 CRO Lessons Learned in 2013

For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero.

As Eric explained yesterday, December’s series is related to those things in 2013 that our team has found to be the most enlightening or crucial to continued PPC growth and/or performance. The list of things that have changed over the last year is much more expansive, but when presented with the opportunity to discuss what I found most effective in the last year – I was a bit caught off guard. How does one narrow that list down and pick just ONE?? Really, in our case, we had to pick just FIVE…but you get it.





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