Companies using Facebook pages have found it increasingly difficult to reach their audience through unpaid, organic promotion. Even those with thousands of fans see only a tiny fraction of their posts actually being viewed in newsfeeds. Many have suspected for some time that Facebook is pushing businesses to use Sponsored Posts, just to get them seen by people who already Like the brand.
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.
In a sales deck sent out to partners last month and obtained by Ad Age, Facebook plainly states:
"We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."
Read More : Facebook Admits: Expect Organic Reach for Pages to Continue Declining
Facebook now admits that businesses will need to pay in order to get their companies posts and information in user newsfeeds.
In a sales deck sent out to partners last month and obtained by Ad Age, Facebook plainly states:
"We expect organic distribution of an individual page's posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site."
Read More : Facebook Admits: Expect Organic Reach for Pages to Continue Declining
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