Managing analytics tagging can be a tough situation for some companies.
Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do. But what if you have a large and complex site that requires a number of different tracking tags? Managing them can easily get out of control, and could inhibit the accurate tracking of data across the site.
For situations like this, a tag management system can be a lifesaver. Enter Google Tag Manager, a free tag management system from Google.
Google Tag Manager (GTM) enables you to centrally manage tagging, while also enabling you to quickly deploy new tags to your production website. And when I say quickly, I'm not kidding.
Read More : How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager
Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do. But what if you have a large and complex site that requires a number of different tracking tags? Managing them can easily get out of control, and could inhibit the accurate tracking of data across the site.
For situations like this, a tag management system can be a lifesaver. Enter Google Tag Manager, a free tag management system from Google.
Google Tag Manager (GTM) enables you to centrally manage tagging, while also enabling you to quickly deploy new tags to your production website. And when I say quickly, I'm not kidding.
Read More : How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager
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