Think Grumpy Cat is the only moody spokescat on the Internet? Think again.
The Home Depot is using another surly feline, Richard the Cat, in its online springtime promotional efforts.
According to his Tumblr bio, Richard the Cat is an outdoor expert stuck with "‘how-to' helpless humans."
Distinctively disdainful of people -- particularly when it comes to springtime gardening -- Richard tweets messages like, "When the humans #DigIn outside, they say they're ‘planting.' So far, they've successfully grown a garden of weeds," from his Twitter handle, @RichardtheCat, which had 660 followers as of Wednesday.
However, according to an email from a Home Depot rep, "once you get to know Richard, you realize he's not so much surly as he is a mature feline who is impatient with the people (and pets) who surround him and are operating with less experience and knowledge than he."
The rep says Home Depot has created native experiences for Richard to "engrain him in spring scenery."
Home Depot's springtime campaign is tied together with the hashtag #DigIn on networks including Tumblr, Facebook, Twitter, Instagram and Pinterest.
Read More : No.1 Most Read Article of 2013: Home Depot's Richard the Cat Mocks How-To Helpless Humans
The Home Depot is using another surly feline, Richard the Cat, in its online springtime promotional efforts.
According to his Tumblr bio, Richard the Cat is an outdoor expert stuck with "‘how-to' helpless humans."
Distinctively disdainful of people -- particularly when it comes to springtime gardening -- Richard tweets messages like, "When the humans #DigIn outside, they say they're ‘planting.' So far, they've successfully grown a garden of weeds," from his Twitter handle, @RichardtheCat, which had 660 followers as of Wednesday.
However, according to an email from a Home Depot rep, "once you get to know Richard, you realize he's not so much surly as he is a mature feline who is impatient with the people (and pets) who surround him and are operating with less experience and knowledge than he."
The rep says Home Depot has created native experiences for Richard to "engrain him in spring scenery."
Home Depot's springtime campaign is tied together with the hashtag #DigIn on networks including Tumblr, Facebook, Twitter, Instagram and Pinterest.
Read More : No.1 Most Read Article of 2013: Home Depot's Richard the Cat Mocks How-To Helpless Humans
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