A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts has some unique challenges. Here's how to craft a content strategy as part of an international SEO campaign.
What is Content Strategy?
The term content strategyis how we refer to the purpose, creation, and distribution of information that we create. This includes:
Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements.
Images and video.
Interactive content or other things such as data visualization or infographics.
Most of this content is crawlable by search engines, thus it is something to be considered as part of your SEO efforts.
Read More : Content Strategy for an International SEO Campaign
What is Content Strategy?
The term content strategyis how we refer to the purpose, creation, and distribution of information that we create. This includes:
Written content such as blog posts, website copy, white papers, social media posts, press releases, and advertisements.
Images and video.
Interactive content or other things such as data visualization or infographics.
Most of this content is crawlable by search engines, thus it is something to be considered as part of your SEO efforts.
Read More : Content Strategy for an International SEO Campaign
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