Tips for designing a high converting PPC Landing Page

Blog Content:Have you ever thought about the mass amounts of web traffic that click on one of your ppc ads, view the landing page, then quickly click away before you could even realize how much money was just wasted? With average conversion rates hovering somewhere in the 3% to 5% range, a lot of your advertising dollars are not yielding a return. Every click is valuable, and increasing your conversion rates by only a few percentage points can translate into incredible things for the return on your campaigns. To help you capture more conversions here are 5 tips for creating better performing landing pages.

Read More: http://www.morevisibility.com/semblog/5-tips-for-designing-a-high-converting-ppc-landing-page.html

Most discussion of web design in companies who don’t know the power of landing pages still tends to focus on the home page. But, for companies who are running a lot of online marketing campaigns, the effectiveness of the different pages deeper within the site is vital to getting returns from these campaigns.

So this prompts the question, which factors make for the most effective landing page? Is a ‘Perfect Landing Page’ possible? This post gives a summary of my top 12 tips and places to look to find more examples.

Read More: http://www.smartinsights.com/conversion-optimisation/landing-page-optimisation/perfect-landing-page/